Company Description

Verel partners with cosmetic brands to design and produce innovative, tailor-made formulations that blend proprietary natural ingredients with advanced technology. Its private label offering spans skincare, personal care, haircare, body care, and oral care. Supported by a fully integrated production ecosystem and a growing independent research hub, Verel offers customized product development, from formulation through industrialization, across all distribution channels.

Its supply chain control and flexible manufacturing capabilities support brands in bringing their products to market. Verel is part of The Synergetic Group, providing access to broader expertise and resources within the beauty and personal care industry.

Role Description The Sales Executive is a full-time, on-site role based in Parma, with a primary focus on identifying, approaching, and acquiring new clients for Verel’s private label development and manufacturing services across skincare, personal care, haircare, body care, and oral care.

This is a new-business-focused position for a proactive sales professional who can build a pipeline of prospective clients and convert opportunities into commercial partnerships. The main priority is to win new business from brands and retailers seeking a partner to develop and manufacture products under their own brand.

The Sales Executive will own the acquisition process, from market mapping, lead generation, and direct outreach to qualification, proposal development, negotiation, and contract closure. They will collaborate with formulation, production,



and supply chain teams to develop commercially viable proposals aligned with each prospect’s product brief, positioning, volumes, and launch requirements.

Key Responsibilities

- Identify and approach potential private label clients across skincare, personal care, haircare, body care, and oral care, building a targeted pipeline of new business opportunities.
- Generate leads through direct outreach, professional networks, industry events, and trade fairs, actively following up to secure meetings and advance negotiations.
- Qualify prospects by assessing their product development needs, commercial potential, decision-making process, and purchasing timelines.
- Present Verel’s formulation and manufacturing capabilities, tailoring proposals to each prospect’s brand and product strategy.
- Lead the sales process from initial contact to signed agreement, negotiating pricing and commercial terms.
- Collaborate with technical and operational teams to assess project feasibility and align proposals with manufacturing capabilities.
- Work toward agreed targets for new client acquisition, pipeline development, and revenue from new business.
- Maintain accurate CRM records and provide regular sales forecasts and performance reports.




- Monitor market developments across the relevant product categories to identify prospective clients and new commercial opportunities.
- Develop newly acquired accounts into long-term partnerships and identify opportunities for additional projects.

Qualifications

- Demonstrated experience in B2B new business development, with a track record of acquiring clients and converting prospects into revenue.
- Experience selling private label or contract manufacturing services in skincare, personal care, haircare, body care, or oral care is strongly preferred.
- Strong prospecting, lead generation, and direct outreach skills, with the ability to build and manage a sales pipeline independently.
- Ability to identify and engage decision-makers within brands and retailers operating in the beauty and personal care industry.
- Strong consultative selling, presentation, and negotiation skills, including experience managing sales processes through to contract closure.
- Understanding of cosmetic product development and manufacturing, including formulation, minimum order quantities, lead times, and pricing considerations.
- Proficiency with CRM tools, sales forecasting, and performance reporting.
- Ability to collaborate effectively with formulation, production, and supply chain teams.
- Proactive, results-oriented approach, with strong ownership of new business targets and effective organizational skills.
- Bachelor’s degree in Business, Marketing, Chemistry, or a related field, or equivalent practical experience.
- Fluency in English and Italian; additional languages relevant to European markets are a plus.

📌 Sales Executive – New Business Development, Private Label Cosmetics (Parma)
🏢 Verel
📍 Parma