Direct message the job poster from SMOORE

We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands‑on leadership role for someone who can operate both strategically and down at the store level.

What you’ll do

Own the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team‑level KPIs; run weekly/monthly business reviews and drive results to close.

Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost‑efficiency reviews and zero tolerance for wasteful spend.

Build a data‑driven operating rhythm across sell‑in, sell‑through, conversion, repeat rate and per‑store output; spot bottlenecks from data and turn them into closed‑loop action plans.

Set up and maintain a standardized store‑tiering system covering merchandising, service, inventory turns and store image; oversee POSM and brand fixture rollout with regular field audits.

Translate HQ strategy into local execution, adapting for local compliance, consumer habits and channel reality; align the local team on goals and rhythm so strategy lands without distortion.

Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair,



competitive performance & incentive structure to lift productivity.

What we’re looking for

Bachelor’s degree or above; Marketing, International Trade, Business English or Business Management preferred.

5+ years in overseas retail operations, channel or sales management; experience in e‑cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus; familiarity with target‑market channel rules, compliance and consumer habits is a strong plus.

Proven P&L; ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency.

Strong data instinct – can read retail/terminal data, find the bottleneck and drive execution to close.

Mature people leadership, training and incentive experience; ability to localize HQ strategy and deliver under a multi‑market, multi‑task environment.

Fluent English as working language; results‑driven, logical, resilient, willing to be at the frontline and travel.

Seniority level

Director

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Appliances, Electrical, and Electronics Manufacturing

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