At HARTMANN, we're all in to
help
,
care
,
protect
and
grow
. We support healthcare professionals, that they can focus on what really matters: to positively impact people ?s life. We realize solutions that make a difference. And with your commitment you can grow on your job every day. At HARTMANN we believe in the difference you can make.
Join our team as
Inpatient Incontinence Business Unit Lead
ITA-Verona
HARTMANN Italy, the Italian branch of HARTMANN Group (German health care listed company), is looking for a
Inpatient Incontinence Business Unit Lead
in our corporate offices in Verona. S/he will lead the Incontinence unit, with overall responsibility for the commercial and marketing strategy and business performance. S/he will lead the Sales and Marketing organization, including field sales teams and agents, ensuring effective execution of the go-to-market strategy and achievement of business objectives.
Responsibilities:
Commercial & Go-to-Market Strategy
Defines the overall
Sales & Marketing strategy
and
go-to-market model
, including customer segmentation, channel strategy and direct/indirect territorial coverage.
Develops annual
commercial plans and sales targets
, translating business objectives into clear priorities and actions for the sales organization.
Monitors sales performance against plans and targets, identifies deviations and defines appropriate corrective actions.
Identifies
business opportunities and risks
and defines initiatives to support sustainable growth.
Marketing & Business Development
Develops the
marketing strategy and marketing mix
, including product, pricing, positioning and promotion, based on market,



customer and competitive analysis.
Develops and strengthens the
solution-selling approach
, ensuring that the value proposition effectively addresses customer needs.
Manages the
Business Development Manager
and supports the development of new business opportunities.
Sales & Team Leadership
Leads regular meetings and business reviews with the sales network and supports the sales force and the agents through
field visits and coaching
.
Leads and develops the
Marketing team
, ensuring effective collaboration with Sales and Clinical teams.
Manage activities related to public and private tenders, in collaboration with the tenders department
Build and manage relationships with
key stakeholders
, including administrative decision-makers, procurement teams, and healthcare professionals.
Qualifications:
Degree in Economics or Scientific disciplines.
At least 8 years of experience as a Sales Manager and in managing sales teams, preferably in incontinence or comparable markets with the same target customer base (Nursing Homes, and Regional Purchasing Authorities responsible for public tenders). Additional experience in Marketing and Strategic roles is a plus
Background in an international, structured, and modern organization.
Good knowledge of the healthcare market mechanisms,



both public and private, and related dynamics (e.g., tenders, direct offers, etc.).
Ability to manage high-level national relationships.
Professional demeanor aligned with the product segment and target market (overall image, public relations awareness, discreet behavior, compliance adherence, etc.).
Strong drive to achieve commercial goals and business-oriented mindset.
Good understanding of market mechanisms.
Willingness to travel nationally and internationally as required by the role.
Managerial skills, flexibility, charisma, problem-solving ability, and determination.
Proficiency in English and familiarity with major IT tools.
Benefits:
Stable and continuously growing, international company with over 200 years of history
To support your Work-Life-Balance, we offer you flexible working conditions, e.g. flexitime or mobile working
Attractive salary with special annual payments
A great working atmosphere in a friendly and motivated team
Various employee offers e.g. Corporate Benefits platform and various health and fitness offers
Feedback conversations and resulting training opportunities as well as diverse development opportunities
We offer a Gross Annual Salary (RAL) starting from €******, commensurate with the candidate's experience, skills, and qualifications. In addition, the compensation package includes a performance premio, a welfare benefits program, and a company car for business and personal use.
Shape a career that's focused on healthcare customers, fit for the future and grounded in a culture of trust and openness.
Apply now
via our online platform.

📌 Inpatient Incontinence Business Unit Lead (Verona)
🏢 Hartmann
📍 Verona