OverviewIn this role you define and execute the digital performance strategy across paid channels, working with a multidisciplinary team to scale marketing efficiently.
You will own end-to-end campaign execution, forecasting, and reporting while building a foundation for long-term growth.
You'll push for quick wins and align with cross-functional teams to drive a shared growth agenda.
This is an impact-driven position at ING, blending strategic vision with hands-on optimization in a dynamic, hybrid Milan setting.
Retribuzione / BenefitsFlexible Lavoro da remoto
Competitive base salaries and bonuses
Meal vouchers and corporate restaurant/bar
Health and Accident insurance
Pension fund and welfare plan
Training and development opportunities
ResponsabilitàOwn end-to-end paid performance execution across all channels, from setup to daily bidding optimization
Own performance reporting and forecasting to ensure budget pacing and ROI targets
Design and run a structured testing roadmap for creative, audience, and bidding strategies




Ensure tracking and measurement infrastructure is correctly implemented across campaigns
Act as a technical challenger to agency partners to improve delivery
Collaborate with SEO, content, and CRO to align on growth initiatives
Collaborate with product, sales, and brand stakeholders to drive impact
Requisiti fondamentaliExperience of at least 2 in the role
Ability to manage critical situations with good decision-making
Degree in Digital Marketing, Statistics, Economics, Engineering
Knowledge of English
Experience with main performance channels including hands-on experience in Search Console
Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Decision-making under pressure
Cross-functional collaboration
Stakeholder management
Google Search Console
GA4
Tealium Customer Data Platform

📌 Paid Media Specialist (Varese)
🏢 Ing Banking
📍 Varese