Direct message the job poster from SMOORE We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands‐on leadership role for someone who can operate both strategically and down at the store level.
Own the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team‐level KPIs; run weekly/monthly business reviews and drive results to close.
Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost‐efficiency reviews and zero tolerance for wasteful spend.
Build a data‐driven operating rhythm across sell‐in, sell‐through, conversion, repeat rate and per‐store output; spot bottlenecks from data and turn them into closed‐loop action plans.
Set up and maintain a standardized store‐tiering system covering merchandising, service,



inventory turns and store image; Translate HQ strategy into local execution, adapting for local compliance, consumer habits and channel reality; align the local team on goals and rhythm so strategy lands without distortion.
Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.
Bachelor's degree or above; Marketing, International Trade, Business English or Business Management preferred.
5+ years in overseas retail operations, channel or sales management; experience in e‐cigarette/vaping, consumer electronics, smart hardware or FMCG is a plus; familiarity with target‐market channel rules, compliance and consumer habits is a strong plus.
Proven P&L; ownership: ability to break down targets, build budgets, control costs and do ROI analysis with accountability for revenue, profit and efficiency.
Strong data instinct – ca

📌 Regional Sales Manager (Italia)
🏢 Altro
📍 Italia