At HARTMANN, we’re all in to help , care , protect and grow . We support healthcare professionals, that they can focus on what really matters: to positively impact people´s life. We realize solutions that make a difference. And with your commitment you can grow on your job every day. At HARTMANN we believe in the difference you can make.

Join our team as
Inpatient Incontinence Business Unit Lead
ITA-Verona
HARTMANN Italy, the Italian branch of HARTMANN Group (German health care listed company), is looking for a Inpatient Incontinence Business Unit Lead in our corporate offices in Verona. S/he will lead the Incontinence unit, with overall responsibility for the commercial and marketing strategy and business performance. S/he will lead the Sales and Marketing organization, including field sales teams and agents, ensuring effective execution of the go-to-market strategy and achievement of business objectives.
Responsibilities
Commercial & Go-to-Market Strategy
- Defines the overall Sales & Marketing strategy and go-to-market model, including customer segmentation,



channel strategy and direct/indirect territorial coverage.
- Develops annual commercial plans and sales targets, translating business objectives into clear priorities and actions for the sales organization.
- Monitors sales performance against plans and targets, identifies deviations and defines appropriate corrective actions.
- Identifies business opportunities and risks and defines initiatives to support sustainable growth.

Marketing & Business Development
- Develops the marketing strategy and marketing mix, including product, pricing, positioning and promotion, based on market, customer and competitive analysis.
- Develops and strengthens the solution-selling approach, ensuring that the value proposition effectively addresses customer needs.
- Manages the Business Development Manager and supports the development of new business opportunities.

Sales & Team Leadership
- Leads regular meetings and business

📌 Inpatient Incontinence Business Unit Lead (Italia)
🏢 Hartmann Group
📍 Italia