At Purina we are committed to create richer lives for pets and the people who love them, providing high quality nutrition for cats and dogs and doing more of what matters for pets, people and planet.
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Position Snapshot
- Permanent contract
- Bachelor's degree or equivalent
- 6+ years of experience in data analytics, media performance and digital insights, with a strong track record in data insights management within digital media agencies or e-commerce companies.
- Solid understanding of media strategy and performance marketing
- Fluency in Italian and English
- Compensation Package: CCNL Industria Alimentare, Impiegato 1° Level, Gross Annual Base Salary: €50.000,00 + 7% annual bonus based on overall company performance
Position Summary
Drive business growth and competitive advantage by transforming media, CRM, digital, owned data and commercial performance data into actionable insights,
strategic recommendations and data-driven decisions. Acting as the key reference point for media performance and data initiatives across Purina, Purina Studios (Central digital team) and NIM, the role supports campaign and investment optimization, with a particular focus on paid search performance, accelerates data activation, and proactively identifies new opportunities from business, technology and market trends
A day in the life as Data Insight & Media Performance Lead
- Transform complex data into clear insights and strategic recommendations to support business and marketing decisions
- Monitor and interpret key performance indicators (media, CRM, website, database, sales) to identify improvement opportunities
- Leverage and integrate multiple data sources to generate actionable insights, identify business opportunities, and drive advanced analytics and data activation initiatives.
- Influence media, CRM and digital stra
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