About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a curious Intern, Activation Linear Planning to join our dynamic team in Milan. This role offers an exceptional opportunity to gain hands-on experience within a core media planning unit, collaborating on campaigns for our most important clients. You will acquire comprehensive knowledge of media planning, from strategic development and campaign management to performance analysis,



while actively contributing to projects that deliver measurable client success.

Activities

• Provide essential support in the planning phase, including gathering market intelligence, researching audience insights, and assisting with media channel selection based on campaign objectives.

• Actively support the team in monitoring campaign performance, identifying opportunities for optimization, and contributing to post-campaign analysis to derive actionable insights.

• Prepare comprehensive quantitative and qualitative reports, and assist in interpreting data trends to inform strategic adjustments.

• Collaborate closely with Communication Planners, supporting in-depth campaign analysis and contributing to the formulation of data-driven recommendations for future media strategies.

About You

• Currently enrolled in a Bachelor's degree program (or equivalent cultural background/academic pursuit), preferably

📌 Intern, Activation Linear Planning (Milano)
🏢 WPP Media
📍 Milano