Overview
As a Digital & Omnichannel Marketing Specialist you will partner with the GM to shape and optimize the affiliate omnichannel engagement for Rare Diseases. You’ll orchestrate cross-functional plans across Marketing, Sales, Medical and CRM to deliver integrated customer journeys. You will leverage insights and analytics to improve channel mix, content, and frequency, while promoting omnichannel capabilities and compliant practices. This role offers shaping omnichannel strategies within a regional framework and direct impact on customer engagement outcomes.
Responsabilità Develop and manage the local OmCE roadmap aligned with affiliate priorities and regional strategy, including budget recommendations
Identify and prioritize OmCE opportunities based on customer needs and business impact
Translate brand objectives into integrated customer engagement plans across channels
Lead design and optimization of customer journeys from insights and preferences
Coordinate orchestration of face-to-face, remote,



digital, events and third-party engagements
Define audience, segmentation and content fit-for-purpose for relevant channels
Serve as affiliate point of contact for EMEA/Global OmCE with local insights and best practices
Lead local omnichannel campaigns and digital initiatives with cross-functional teams
Coordinate CRM-enabled engagement activities (email, webinars, HCP platforms) and leverage analytics to monitor performance
Ensure deployments adhere to EMEA frameworks while adapting to local needs
Translate business needs into clear requirements and proposals balancing experience, impact and feasibility
Collaborate with Marketing, Sales, Medical, MSL, CRM and IT to maintain a consistent approach
Facilitate cross-functional alignment on objectives, journeys and priorities
Embed omnichannel principles into

📌 Rare Diseases (Pavia)
🏢 EUSA Pharma
📍 Pavia