About us:Diadora has been in the market for over 70 years and has helped write some of the greatest stories in the history of sport.Located in the footwear district of Montebelluna, internationally renowned for expertly crafted sports shoes and home to some exceptional niche products, it has made craftsmanship, innovation and authenticity the key values at the heart of its sports and lifestyle collections.Today, Diadora is present in more than 60 markets worldwide and continues to expand thanks to a vast array of cutting-edge performance-focused products, with its running, football and tennis lines and fashion products, with its premium Heritage and Sportswear lineJoining the Sport & Lifestyle Merchandising team at Diadora HQ, the intern will support the Lifestyle Footwear Merchandiser across all strategic and operational activities related to range planning, collection development, and commercial management.This internship offers a hands-on experience within the sneaker and lifestyle footwear market,
providing full visibility into the product life cycle—from trend analysis and assortment planning to Go-To-Market execution and showroom setup.Main ResponsibilitiesReporting to and working alongside the Lifestyle Footwear Merchandiser, the candidate will be responsible for:Market Analysis & Range Planning:Assist in building line plans aligned with the category’s strategic direction and business goals, analysing sales trends to support competitive range building.
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Help identify and flow compelling assortments tailored by distribution channel and tier to support the Go-To-Market strategy.Product Development & Financial Tracking:Assist in partnering with the Product Development team during collection development to ensure alignment with target costs and price positioning.
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