Your Role and ImpactAs a Retail Marketing Activation Expert, you play a key role within the adidas Concept Stores (adidas Brand Centers + Original Flagship Stores), being responsible for connecting the stores with the city and its communities, driving brand heat, cultural relevance, and business impact.
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Through a best-in-class mix of retail activation, events, influencers, PR, media, and community engagement, you ensure that our Concept Stores are best in class.
You will bridge the consumer journey in-store with adidas’ brand strategy in the city, working closely with internal and external stakeholders to deliver innovative, consistent, and impactful activations that strengthen both consumer perception and stores performance.
Key Responsibilities
- Ensure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into the Concept store context.
- Develop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR & influencer activations) to complement the global and European brand calendar
- Act as project and event producer: plan, organize and deliver high-quality activations and events within the stores, ensuring flawless execution, timeliness, and adherence to budget.
- Partner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact.
- Build and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture within the city, particularly when it comes to Orignals Flagship Store.
- Collaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and
📌 Retail Marketing Activation Expert (Roma)
🏢 Adidas
📍 Roma