Digital Risk & Brand Protection Manager Role Overview
We are seeking a Digital Risk & Brand Protection Manager responsible for protecting the company's brand, executives, products, campaigns, and digital assets across online channels.
This role focuses on operational digital risk monitoring, brand protection, and cross-functional coordination, working closely with IT Security, Marketing, Global Legal, Communications, Paid Media, and external Digital Risk Protection vendors.
The position will manage and optimize Digital Risk Protection platforms, such as ZeroFox or similar solutions, coordinate online threat monitoring, support takedown and escalation processes, and help mitigate risks including impersonation, phishing, counterfeit activity, unauthorized brand usage, trademark exposure, harmful digital placements, and reputational threats. This is a cross-functional role with a strong execution focus. The role supports Legal, Marketing, IT, and Communications teams, while formal legal clearance, cybersecurity incident ownership, media strategy,



and crisis communications remain with the relevant functional owners.
Key Responsibilities
- Digital Risk Monitoring & Threat Detection
- Manage and optimize Digital Risk Protection platforms, including ZeroFox or similar tools.
- Monitor and assess digital risks across online channels, including:
- Executive and employee impersonation.
- Fake domains, phishing campaigns, and fraudulent websites.
- Email impersonation and fraudulent messages appearing to come from company employees, executives, or brand representatives.
- Social media impersonator accounts and account takeover risks.
- Lookalike websites and fake pre-order pages.
- Data exposure risks and unauthorized digital use of brand assets.
- Coordinate incident triage and escalation with IT Security where cyber, infrastructure, or data-related risks are identified.
- Maintain documentation of incidents, remediation actions, recurring threats, and escalation outcomes.
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