Overview
In this role, you will lead Nike’s Integrated Retail Marketing team for Italy & Greece, translating brand priorities into consumer experiences across Owned and Partner Retail. You’ll shape seasonal strategies with cross-functional partners to drive brand distinction and marketplace growth. Based in Milan, you will guide investments, allocate resources, and ensure premium, consistent experiences that connect sport, culture and community. You’ll work with EKIN, VM&S; and global teams to align local insights with regional plans, delivering a growth-focused, consumer-obsessed marketplace strategy.
Retribuzione / Benefits generous total rewards package
casual work environment
diverse and inclusive culture
electric atmosphere for professional development
Nike policy: 3 days per week in the office
career growth opportunities
Responsabilità Lead and develop the Italy & Greece Integrated Retail Marketing team to a high-performing, collaborative culture
Own the integrated retail marketing strategy across Owned and Partner Retail to drive brand distinction and growth
Lead seasonal planning and translate sport, product, athlete and cultural stories into marketplace plans
Represent the Italy & Greece marketplace in EMEA planning processes to inform decisions and identify growth
Oversee seasonal investments and resource allocation to maximize consumer and business impact
Align Brand, Marketplace and Retail leaders to ensure delivery of seasonal initiatives
Set direction for marketplace execution with EKIN and VM&S; to provide premium experiences across the marketplace
Guide territory-led activations and local opportunities balancing consumer needs with global priorities
Requisiti fondamentali Experience leading brand/retail marketing and consumer-facing teams
Proven ability to define and lead integrated marketing plans translating priorities into consumer experiences and outcomes
Strong strategic thinking connecting consumer insights to business goals
Ability to influence
📌 Manager, Integrated Retail Marketing (Milano)
🏢 Nike
📍 Milano