Overview
As a Retail Marketing Activation Expert, you connect adidas Concept Stores with city communities to grow brand heat, cultural relevance, and business impact. You will execute and localize seasonal activation plans, run in-store events, and coordinate with influencers, PR, and media to boost consumer perception and store performance. Collaborating with store leadership and cross-functional teams, you’ll deliver innovative activations that are on-brand, timely, and measurable. Your work shapes the in-store consumer journey within a global brand framework.
Retribuzione / Benefits salary starting from 35k
Meal vouchers
Performance bonuses
Employee discounts online and in-store
Employee Assistance Plan (EAP)
Learning and Development opportunities
Responsabilità Execute seasonal activation programs aligned with brand guidelines and local context
Develop local activations (windows, VM, in-store comms, events, PR & influencer activations)
Plan and produce high-quality activations and events within stores, ensuring timely delivery and budget adherence




Collaborate with store leadership to integrate activations into the consumer journey and drive business impact
Build relationships with local communities, cultural players, and influencers relevant to sport, style, and culture
Coordinate with Brand, Cultural Marketing, PR, Media, Finance, Legal, and Europe Retail Marketing to align strategies and KPIs
Partner with external agencies and vendors to co-create activations
Monitor activation performance, collect insights, and optimize accordingly
Manage and optimize the activation budget to maximize ROI while complying with processes
Stay updated on cultural trends, city dynamics, and competitor activity to refresh the activation calendar
Contribute to locally relevant content and storytelling in line with adidas’ brand voice
Support cross-functional storytelling and communication assets
Requisiti fondamentali University degree in marketing and business or equivalent experi

📌 Retail Marketing Activation Expert (Roma)
🏢 Adidas Group
📍 Roma