Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. If you are passionate about our brands and products and have a heart for the research and discovery, this role can be interesting for you As a Consumer Shopping Understanding Manager you will analyse and conduct research to understand market and consumer behaviour patterns and provide reports to Management and all relevant Functions in the Country.
Your research outcomes and provided data will be crucial to monitor Ferrero's products performance and key Company indicators. TBD) MARKET&CONSUMER; RESEARCH: Development of ongoing reports and supervising reports of Marketing and Sales Function on:



key Company indicators, market performance of Ferrero products as well as behavior and preferences of target consumers identified for specific projects.
Sharing the experiences as corporate know-how and producing periodical reports Organizing fixed / mobile panel studies at points of sale for the different channels Working with external researches providers and defining arrangements for continual and ad hoc research and reporting on market analysis and consumer needs CSU MANAGEMENT Ensuring of common understating of Consumer Shopper Understanding plans and projects progress at Region or Country level, including such scopes like product demand and stock management Ensuring that activity on Point of Sales is in line with commercial constraints at local level where tests are executed CUSTOMER SERVICE: Defining the general agreement with the external call centers providers and ensuring that customer feedbacks are c

📌 Test disqualify consumer shopping understanding manager (Italia)
🏢 Jobs2Web
📍 Italia