02 ott
|
Medtronic
|
Italia
In this role, you will lead marketing and market development for Specialized Surgical therapies across ME & ICA regions, focusing on Hernia, Wound Management, and Tru Clear. You will partner with sales, upstream marketing, and clinical teams to drive adoption, awareness, and patient access, leveraging data-driven insights and digital tools. You'll shape regional growth strategies, educate stakeholders, and manage campaigns and events to expand market presence. flexible benefits package Lead marketing and market development for Hernia, Wound Management, and Tru Clear therapies across the specified regions Drive therapy adoption and awareness through customer education, clinical engagement, and value-based messaging Collaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategies Develop stakeholder engagement plans aligned with business priorities Analyze market trends, customer insights, and competition to inform strategy Coordinate with regional stakeholders on campaigns, plans,
and market expansion Support congresses, workshops, and therapy training initiatives Identify barriers to adoption and propose actions to improve market access and growth Apply Lean and process optimization to streamline workflows across indirect regions Drive data-driven marketing via commercial dashboards to track adoption, penetration, and ROI Utilize data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast trends, and ROI Explore digital platforms and automated marketing to scale education and communications Bachelor's degree in Business Administration, Marketing, Life Sciences, Engineering, or related field 10+ years of sales and marketing experience in healthcare or medical devices Cross-functional collaboration experience with commercial, marketing, clinical, and market access teams Strong communication, presentation, and project management skills Strong analytical mindset with ability
📌 Senior marketing lead (Italia)
🏢 Medtronic
📍 Italia