SILVIA TCHERASSI

Head of PR

At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships.

RESPONSIBILITIES

- Develop and execute the global PR and communications strategy aligned with brand objectives.
- Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
- Lead press initiatives, including interviews, features, and editorials.
- Oversee product launch coverage, fashion shows, and key brand events.
- Manage influencer and ambassador partnerships, including gifting and performance tracking.
- Coordinate media events and press activations to strengthen brand visibility.
- Ensure seamless collaboration with creative, marketing, and sales teams.
- Supervise preparation and distribution of press releases, media kits, and lookbooks.
- Monitor and report on media coverage, PR performance, and social impact.
- Manage PR budgets,



ensuring strategic allocation of resources.

KEY ATTRIBUTES

- Deep understanding of luxury brand storytelling and positioning.
- Strategic thinker with a creative and proactive mindset.
- Detail-oriented, polished, and highly professional in all communications.
- Passionate about fashion, culture, and innovation.

REQUIREMENTS

- Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
- 5+ years of experience in PR within the fashion or luxury sector.
- Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
- Exceptional writing, communication, and presentation skills.
- Strong organizational and project management abilities.
- Proficiency in English, Spanish; additional languages (Italian or French) are a plus.

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