Director of Sales & Marketing
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Azienda : Ihg, L.c. Tipo Lavoro : Tempo pieno Italy
Descrizione Lavoro - Director of Sales & Marketing
Description
Commercial Strategy
Develop, implement and continuously refine the hotel's integrated commercial strategy , on a total revenue perspective.
Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives.
Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market.
Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts.
Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability.
Sales Leadership
Develop annual and long-term sales strategies across all market segments.
Build and maintain strong relationships with luxury travel advisors, wholesale partners,
destination management companies (DMCs), premium tour operators and corporate clients , in accordance with the distribution guidelines of IHG Hotels & Resorts.
Lead negotiations for corporate agreements, preferred partnerships and RFP submissions.
Drive leisure, luxury, strategic MICE and group business while optimising business mix.
Identify new revenue opportunities and strategic partnerships.
Represent the hotel during sales missions and international roadshows.
Marketing & Brand Positioning
Develop and execute comprehensive marketing and communication strategies.
Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity.
Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy.
Oversee creative content, photography, video production and storytelling initiatives.
Ensure brand consistency acr
📌 Director Of Sales (Roma)
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📍 Roma