About us
BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, Woolrich® and Sundek®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
More at www.basic.net
K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch.
More at www.k-way.com
Who we are looking for
K-Way is looking for an Email Marketing Specialist to bring our commercial and brand calendar to life through email across our international markets. You will manage campaigns from brief to send,
working closely with Marketing, Digital, Ecommerce and local teams to deliver communications that feel relevant to our customers and true to the brand.
This is a hands-on role for someone who enjoys both the creative pace of fashion and the discipline of using data to improve results.
• At least 4 years of experience in email marketing, CRM campaigns or a similar role, ideally in fashion, lifestyle, sportswear or ecommerce.
• Hands-on experience building and sending campaigns through an email marketing platform. Klaviyo experience is a strong advantage, but is not required.
• A good understanding of segmentation, campaign testing and email best practices.
• Confidence reading KPIs, identifying what is driving performance and adjusting the plan accordingly.
• Strong attention to detail, with the ability to manage several campaigns and stakeholders at once.
• A feel for product, brand storyt
📌 Email Marketing Specialist (Milano)
🏢 K-Way
📍 Milano