K-Way - e-mail Marketing Specialist
K-Way is looking for an Email Marketing
Specialist to bring our commercial and brand calendar to life through email
across our international markets. You will manage campaigns from brief to send,
working closely with Marketing, Digital, Ecommerce and local teams to deliver
communications that feel relevant to our customers and true to the brand.
This is a hands-on role for someone who
enjoys both the creative pace of fashion and the discipline of using data to
improve results.
• At least 4 years of experience in email marketing, CRM
campaigns or a similar role, ideally in fashion, lifestyle, sportswear or
ecommerce.
• Hands-on experience building and sending campaigns through an
email marketing platform. Klaviyo experience is a strong advantage, but
is not required.
• A good understanding of segmentation, campaign testing and
email best practices.
• Confidence reading KPIs, identifying what is driving
performance and adjusting the plan accordingly.
• Strong attention to detail, with the ability to manage several
campaigns and stakeholders at once.
• A feel for product, brand storytelling and the rhythm of a
fashion calendar.
• A collaborative, proactive approach and comfort working with
teams across different markets.
• Strong English communication skills; additional languages are a
plus.
• Translate the commercial and marketing plan into an email
calendar, coordinating launches, seasonal stories, product priorities and
key trading moments with the relevant teams.
• Build, test, schedule and send email campaigns in Klaviyo,
ensuring every communication is accurate,



on brand and ready for each
market.
• Work with local market teams to adapt campaign priorities,
content, timing and offers to their customers and business needs.
• Recommend and implement audience targeting and segmentation to
make campaigns more relevant and effective.
• Partner with creative, content and ecommerce teams on briefs,
product selection, copy and assets.
• Monitor campaign performance and customer engagement, turning
the numbers into clear recommendations for future sends.
• Run tests across subject lines, content, audiences and send
times, and share what works with the wider team.
• Support the improvement of automated email journeys alongside
the broader CRM team.
• Support the Head of CRM in developing the new K-Way’s CRM
ecosystem, helping improve customer journeys, audience segmentation and
the tools and processes that connect our markets.
K-Way is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, K-Way offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.
Offer conditions
• Permanent Employment Contract
• Working hours: Full-time
• Level III° under the National Collective Bargaining Agreement for Employees of Companies in the Tertiary, Distribution and Services Sectors – Confcommercio (CCNL)
• Salary Package: from approximately € 25.000 up to a maximum of € 30.000, depending on the overall assessment of the candidate's profile and the position.

📌 K-Way - e-mail Marketing Specialist... (Milano)
🏢 BasicNet
📍 Milano