Overview
As a Product Marketing professional, you will manage the lifecycle of HVAC products from market analysis to commercial launch and sales enablement. You will bridge Engineering, Sales and Marketing to keep the portfolio competitive and compliant, leveraging HVAC knowledge with strong commercial and analytical skills. Your work supports growth through informed product planning, launches and cross-functional collaboration. This role offers impact across residential and commercial air conditioning initiatives and certification compliance.
Retribuzione / Benefits
salary range ***************
short-term incentive program
inclusive work environment
equal employment opportunity
stable industry leadership
local compliance and regulatory alignment
Responsabilità
Monitor HVAC market trends, stakeholder needs, regulations, and competitive dynamics
Conduct market sizing, benchmarking, and competitor analysis to inform positioning and profitability
Prepare market insights to guide product planning and commercial strategy
Support management of residential and commercial air conditioning portfolio and influence roadmaps with R&D;
Assist business case development aligning market needs with technical capabilities




Manage product lifecycle activities including phase-in/phase-out strategies
Coordinate product launch planning across channels and track performance for adjustments
Develop positioning, value propositions, and launch materials for internal/external use
Maintain product catalogs, price lists, brochures, and digital content across platforms
Ensure accurate specifications and technical information
Support certification and compliance documentation and approvals
Deliver product training and support events, and address customer inquiries with cross-functional teams
Assist with ERP-based business processes, preferably SAP
Manage assigned budget for activities
Requisiti fondamentali
3+ years in Product Management, Product Marketing, Technical Marketing, or HVAC product support
Experience in air conditioning, heat pumps, HVAC, or climate solutions preferred
Strong analytical, project management, and communication skills
Proficiency with Microsoft Excel and PowerPoint
Experience with SAP or other ERP systems considered an advantage
Fluent English
analytical thinking
clear communication
cross-functional collaboration
HVAC knowledge
product lifecycle management
market research and benchmarking

📌 Product Marketing (Ancona)
🏢 Ariston Group
📍 Ancona