h3Summary /h3 pThe Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands.
The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross functionally to ensure effective, compliant /p h3Summary /h3 pThe Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands.
The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross functionally to ensure effective, compliant execution in line with Novartis values and ethics.
/p h3About The Role /h3 h3Key responsibilities: /h3 ul liOwn end-to-end accountability for one or more brands across their lifecycle /li liTranslate global strategy into a local brand plan with clear objectives, target audiences, messaging, and omnichannel execution.
/li liExecute integrated omnichannel campaigns and optimize marketing mix using data, insights, and tools (e.g., DRO).
/li liDefine customer segmentation, prioritization, and design ICE-aligned customer journeys; train sales teams on messaging and tactics.
/li liDeliver sales, growth, and market share targets; lead forecasting, demand planning, and budget management.
/li liLead brand launches and readiness activities, coordinating cross-functional teams (Sales, Medical, Value Access).
/li liMonitor performance via KPIs and insights, continuously refining strategy, campaigns, and execution quality.
/li liEnsure compliant execution, effective agency collaboration, content reuse, and strong engagement with HCPs and stakeholders.
/li /ul h3Essential Requirements /h3 ul liUniversity degree in Life Sciences, Marketing,



Business, or related field; fluency in English and Italian.
/li liExperience in pharmaceutical brand management or marketing roles; experience in Immunology will be considered a plus.
/li liStrong understanding of pharma markets, customers, and healthcare systems.
/li liProven ability to develop and execute brand strategies and tactical plans.
/li liSolid omnichannel marketing and campaign execution skills.
/li liStrong financial acumen, including budgeting and resource management.
/li liExperience in cross-functional leadership within matrix organizations; effective stakeholder management.
/li liStrategic, data-driven mindset with ability to manage complexity, leverage digital/AI tools, and uphold high ethics and compliance standards.
/li /ul h3Why Novartis?
/h3 pOur purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world.
How can we achieve this?
With our people.
It is our associates that drive us each day to reach our ambitions.
Be a part of this mission and join us!
Learn more here: /p h3Benefits and rewards: /h3 pRead our handbook to learn about all the ways we'll help you thrive personally and professionally: /p h3Commitment To Diversity And Inclusion /h3 pNovartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
/p pPeople and culture /p h3Why Novartis: /h3 pHelping people with disease and their families takes more than innovative science.
It takes a community of smart, passionate people like you.
Collaborating, supporting and inspiring each other.
Combining to achieve breakthroughs that change patients' lives.
Ready to create a brighter future together?
/p h3Benefits and Rewards: /h3 pLearn about all the ways we'll help you thrive personally and professionally.
/p pRead our handbook (PDF 30 MB) /p #J-*****-Ljbffr

📌 Brand Manager Immunology - Maternity Leave (Milano)
🏢 Novartis Italia
📍 Milano