Overview
In this role, you will own the growth lifecycle for the Hub, shaping cross-brand journeys and in-product experiences.
You'll partner with Product, Data, and Engineering to run experiments, optimize activation and engagement, and drive long-term adoption across the team.blue ecosystem.
You will craft multi-channel messaging and notifications that resonate across markets, using AI-assisted workflows to accelerate learning and impact.
This is a hands-on IC role in a fast-paced, cross-functional environment with a clear mission to deepen ecosystem trust and relevance.
Responsabilità
Positioning & messaging: translate cross-brand capabilities into clear customer-facing messages.
Notifications & in-product journeys: design cross-brand notifications, CTAs, onboarding nudges, and experiments.
Lifecycle & communications: run multi-channel activation, engagement, and adoption programs.
Experimentation & iteration: define hypotheses, execute A/B tests, analyze results, scale effective approaches.
Data-driven optimisation: track metrics, improve CTR, activation, conversion, and cross-brand adoption.
Growth tooling & AI: leverage analytics, automation, and AI tools for segmentation, personalization, and analysis.
Cross-functional collaboration: align with Product and Data on events, segmentation, and journey design.
Hands-on execution:



write copy for notifications and lifecycle communications; ship with bias toward action.
Requisiti fondamentali
5+ years in growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one to scale.
Strong background in SaaS, platforms, or apps serving SMB/Prosumer customers.
Proven track record of owning growth outcomes end-to-end with KPI-driven impact.
Experience designing and executing growth programs with experimentation and A/B testing.
Familiarity with event schemas, funnels, cohorts, and behavioural signals; can self-serve insights.
Fluency in analytics, tracking, lifecycle automation, segmentation, personalization, and AI-supported workflows.
Demonstrated use of AI-augmented workflows (e.g., analysis, segmentation, content iteration, experimentation).
Excellent copywriting, positioning, and storytelling for SaaS products.
Clear, structured communicator; strong collaboration with Product, Engineering, Data, and commercial stakeholders.
Autonomous, detail-oriented, and comfortable in a fast-paced, cross-functional environment.
collaborative
structured communicator
bias toward action
growth experimentation and A/B testing
multi-channel lifecycle automation
data analytics and tracking

📌 Marketing & Growth Strategist (Firenze)
🏢 Team.Blue
📍 Firenze