h3About the company /h3pteam blue is an ecosystem of 60 paas and saas brands operating in 22 european countries, serving 3‑5million smb customers with domain, email, hosting, e‑commerce, server solutions and specialist saas tools such as compliance, marketing and collaboration products. /ph3About the hub /h3pthe team blue hub is an internal startup created to deliver a unified, intelligent experience across all team blue brands, leveraging ai to accelerate workflows. /ph3role as a marketing growth strategist /h3pyou will define and execute the communication, engagement and conversion strategy for the hub within a small cross‑functional squad. you will own the full growth lifecycle, from understanding user behaviour to shaping cross‑brand journeys, designing notifications, and running conversion experiments that drive activation, engagement and long‑term adoption. /ph3key responsibilities /h3ullitranslate product capabilities and cross‑brand use cases into clear, crisp customer‑facing messaging. /lilidesign and iterate cross‑brand notifications in‑product, ctas, onboarding nudges and conversion experiments. /lilibuild and execute multi‑channel communication programs (email, in‑product messaging, etc.) with a focus on activation, engagement and adoption. /lilidefine hypotheses, run a/b tests, analyse results and scale successful experiments. /liliinstrument tracking, monitor funnel and engagement metrics, continuously improve ctr, activation, conversion,



engagement and cross‑brand adoption. /liliuse ai‑assisted analytics, automation and segmentation tools to support experimentation, personalisation and performance analysis. /lilicollaborate closely with product, data and engineering on event triggers, segmentation logic, journey design and communication strategy. /liliwrite high‑quality copy for notifications, landing pages and lifecycle communications, shipping quickly with a bias toward action. /li /ulh3profile /h3ulli5+years of experience in growth, product lifecycle or digital marketing, preferably in a startup or scale‑up environment. /lilistrong background in saas platforms serving smb/prosumer customers. /liliproven ability to own growth outcomes end‑to‑end, defining kpis and delivering measurable impact (ctr, activation, conversion, retention, adoption). /lilihands‑on experience with experimentation, a/b testing and growth loops. /lilifluency in analytics, event schemas, funnels, cohorts and behavioural signals. /lilicomfort with modern growth tooling, lifecycle automation, segmentation, personalisation and ai‑supported workflows (ai experience strongly preferred). /liliexcellent copywriting, positioning and storytelling skills for saas products. /lilistrong communicator, collaborative and autonomous, able to thrive in a fast‑paced, cross‑functional environment. /li /ul #J-18808-Ljbffr

📌 Marketing Growth Strategist (Firenze)
🏢 Team.Blue
📍 Firenze