pbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social / Meta Ads Specialist based in Italy. /b /ppThis is a hands-on paid social role focused on driving measurable customer acquisition through Meta Ads across Facebook and Instagram. You will own campaigns across the full funnel, from audience strategy and creative testing to landing page optimization, conversion tracking, and performance reporting. The focus is on high-intent outcomes such as qualified leads, product demos, appointments, and free trials rather than vanity engagement metrics. You will combine analytical decision-making with rapid experimentation and increasingly sophisticated AI-assisted creative workflows. Working independently while collaborating with marketing, sales, product, customer success, designers, and video specialists, you will continuously improve campaign and funnel performance. This role is well suited to a mid-level specialist who enjoys ownership, experimentation, and translating performance data into tangible growth. /p h3Accountabilities: /h3 ulliOwn and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and launch through optimization and scaling. /liliBuild and manage campaigns focused on lead generation, demo bookings, appointments, trial signups, and other high-intent conversion events. /liliDevelop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation. /liliManage advertising budgets and pacing while aligning spend with lead quality, pipeline contribution, and business outcomes. /liliDevelop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy. /liliUse AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production, research, copy development, and campaign experimentation. /liliCollaborate with graphic designers and video editors when additional creative production support is needed. /liliEstablish structured creative testing frameworks and apply campaign learnings to future iterations. /liliOwn or closely support landing pages for paid campaigns, including demo, trial, lead-generation, and offer pages. /liliUse AI-assisted workflows to improve landing page copy, structure, messaging, and conversion performance. /liliMaintain consistent messaging across advertisements, landing pages, forms, thank-you pages, and booking flows. /liliImplement and maintain Meta Pixel, Conversion API, and conversion events for leads, demos, trials, and other key actions. /liliWork with analytics and tracking systems to maintain reliable attribution and event quality.



/liliMonitor and optimize KPIs including CPA, CPL, cost per demo, trial start rate, conversion rate, and ROAS where applicable. /liliIdentify funnel drop-offs and recommend improvements across advertising, landing pages, forms, tracking, and conversion flows. /liliPrepare clear performance reports explaining results, opportunities, challenges, and recommended next actions. /liliCollaborate with Product, Sales, Customer Success, and Marketing teams to align campaigns with offers, audiences, lead quality, and sales capacity. /liliStay current with Meta Ads updates, paid social trends, creative practices, and emerging AI tools that can improve testing speed and campaign performance. /li /ul h3Requirements: /h3 ulli3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram. /liliProven experience managing real advertising budgets and optimizing campaigns toward measurable conversion goals. /liliDemonstrated success with lead generation, appointment booking, demo, signup, or trial-based acquisition funnels. /liliStrong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies. /liliStrong creative testing capabilities, including developing ad concepts, writing copy, briefing visual assets, and rapidly testing variations. /liliWorking knowledge of landing page optimization and conversion-focused copywriting. /liliSolid understanding of Meta Pixel, Conversion API, conversion events, and attribution. /liliFamiliarity with Google Analytics, Google Tag Manager, or comparable analytics and tracking platforms. /liliExperience using AI tools for creative generation, copywriting, landing page development, research, or workflow automation. /liliStrong analytical skills and the ability to translate campaign data into actionable optimization decisions. /liliComfortable managing budgets, campaign pacing, optimization priorities, and reporting independently. /liliExcellent written and verbal communication skills in English. /liliHighly organized, proactive, and comfortable taking ownership of campaign performance. /liliExperience with SaaS, software, digital products, or technology companies is preferred. /liliStrong understanding of B2B and/or high-intent lead generation funnels is desirable. /liliExperience with demo-booking, appointment scheduling,



or free-trial acquisition campaigns is an advantage. /liliFamiliarity with CRM and marketing automation platforms such as HubSpot, GHL, or similar systems is preferred. /liliExperience connecting paid advertising performance with CRM lead quality and sales pipeline outcomes is a plus. /liliExposure to LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid social channels is desirable. /liliExperience scaling campaigns in competitive markets is advantageous. /liliMeta Blueprint or comparable digital advertising certifications are a plus. /li /ul h3Benefits: /h3 ulliCompetitive base salary commensurate with experience. /liliPerformance-based premio opportunities tied to measurable lead, demo, trial, and campaign outcomes. /liliPotential for significant performance bonus upside, subject to company policy and results. /liliDedicated AI token budget and access to modern AI tools, including ChatGPT, Claude, Higgsfield, and other creative platforms. /liliExtensive opportunities to use AI for creative production, campaign experimentation, copy development, landing page iteration, and optimization. /liliPotential access to junior graphic design and video editing support. /liliRemote full-time working arrangement. /liliStandard evening shift of 6:30 PM–3:30 AM, with an adjusted 6:30 PM–12:00 AM shift potentially available depending on policy and operational requirements. /liliPaid leave and health insurance. /liliEmployee perks and ongoing professional training. /liliMentoring and coaching from experienced team members. /liliCareer development opportunities within a global and innovative environment. /liliDiverse and international team culture focused on communication, experimentation, ownership, and measurable results. /li /ul pbHow Jobgether works: /b /p pWe use an bAI-powered matching process /b to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. /p pWe appreciate your interest and wish you the best! /p pWhy Apply Through Jobgether? /p pbData Privacy Notice: /b By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. /p p#LI-CL1 /p #J-18808-Ljbffr

📌 Paid Social / Meta Ads Specialist (Italia)
🏢 Lever
📍 Italia