pAt bBoolean /b, we support top-tier companies in discovering and hiring the best talent. Today, we are looking for a bWebsite Technical Marketing Specialist /bon behalf of a leading and rapidly growing international digital platform. We’ve been collaborating with this company for a long time with great successful results, and we are proud to support them in finding their next talent. /p h3About the role /h3 pWe are looking for a proactive, results-driven bWebsite Technical Marketing Specialist /b to take full ownership of our website performance, health, and organic growth, with a strong current focus on expanding our exposure in the US market. /p pIn this role, you will bridge technical execution with digital strategy. You don't need to be a full-stack coder, but you must be a hands-on technical problem solver who knows how to diagnose issues, optimize web platforms, implement fixes (leveraging modern tools and AI), and track measurable results. /p ul libWebsite Health Performance Optimization: /b Regularly audit, identify, and fix technical issues impacting load speeds, site health, and user experience (using tools like PageSpeed Insights / Lighthouse). /li libUS Market Organic Traffic Growth: /b Lead initiatives to boost organic search performance and digital visibility specifically tailored to the US market. /li libTechnical SEO Analytics Monitoring: /b Oversee site architecture, URL structures, indexing, and performance tracking using Google Search Console, Google Analytics, Google Tag Manager, and Semrush. /li libCMS Landing Page Management: /b Manage, build, and optimize website assets and landing pages within bHubSpot /b (or similar platforms like Salesforce Pardot) for both organic and paid campaigns. /li libContent Keyword Strategy: /b Collaborate with internal specialists to align website content with target audience intent and high-converting keywords. /li libAI Tool Integration: /b Smartly leverage AI tools to increase efficiency, draft content, or assist in troubleshooting while maintaining quality and accuracy.



/li libCross-Functional Collaboration: /b Work closely with the internal marketing team (SEO, AdWords/Paid Media, Content, Campaigns) and external UX/development agencies to execute website improvements seamlessly. /li libLanguages: /b Expert level in English (written and spoken). Knowledge of French or Spanish is a plus. /li libHands-on Technical Troubleshooting: /b Proven experience in diagnosing website performance or SEO issues and implementing solutions independently. /li libCMS Experience: /b Strong hands-on proficiency with bHubSpot /b (or experience with comparable platforms such as Salesforce Pardot). /li libTechnical Marketing Stack: /b Practical experience with: /li liGoogle Search Console Google Analytics /li liGoogle Lighthouse / PageSpeed Insights /li liSEO tools (e.g., Semrush, Ahrefs) /li libAI-Enabled Workflow: /b Capability to effectively incorporate AI into daily technical, research, and content tasks. /li libBasic Web Understanding: /b Good understanding of web structures/code (HTML/CSS/JS logic) to research issues, fix minor bugs, or work effectively with developers. /li libOwnership Proactivity: /b High degree of initiative; you independently identify broken elements and implement solutions without waiting for instructions. /li libStrategic Critical Thinking: /b Ability to look holistically at web performance, analyze data critically, and propose structured recommendations. /li libAttention to Detail: /b Deep familiarity with technical tools, metrics, and best practices. /li libCommunication Collaboration: /b Excellent communication skills to interact with cross-functional teams (Sales, Product, Marketing) and handle evolving project requests smoothly. /li libCoachability Adaptability: /b Fast learner, open to feedback, and comfortable adapting to workflows and processes. /li /ul h3What's in It for You? /h3 ul lib100% Fully Remote: /b Enjoy true flexibility on how and where you work. /li li€35,000 RAL (based on experience). /li liA collaborative team culture that values innovation, creativity and excellence. /li /ul #J-18808-Ljbffr

📌 Website & Technical Marketing Specialist (Italia)
🏢 Boolean
📍 Italia