h3Your Role and Impact /h3 pAs a Retail Marketing Activation Expert, you play a key role within the adidas Concept Stores (adidas Brand Centers + Original Flagship Stores), being responsible for connecting the stores with the city and its communities, driving brand heat, cultural relevance, and business impact. /p pThrough a best-in-class mix of retail activation, events, influencers, PR, media, and community engagement, you ensure that our Concept Stores are best in class. /p pYou will bridge the consumer journey in-store with adidas’ brand strategy in the city, working closely with internal and external stakeholders to deliver innovative, consistent, and impactful activations that strengthen both consumer perception and stores performance. /p h3Key Responsibilities /h3 ul liEnsure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into the Concept store context. /li liDevelop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR influencer activations) to complement the global and European brand calendar /li liAct as project and event producer: plan, organize and deliver high-quality activations and events within the stores, ensuring flawless execution, timeliness, and adherence to budget. /li liPartner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact. /li liBuild and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture within the city, particularly when it comes to Orignals Flagship Store.



/li liCollaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution. /li liPartner with external agencies, suppliers, and communities to co-create and deliver activations. /li liEnsure continuous consumer and business insights collection: monitor stores KPIs, analyze performance of activations, and provide recommendations for optimization. /li liManage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI. /li liStay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar. /li liSupport in creating locally relevant content, storytelling and communication assets in line with adidas’ brand voice and guidelines. /li /ul h3Key Relationships /h3 ul liEurope Brand Marketing to execute the seasonal Concept Stores activation program, and share all plans with key stakeholders. /li liLocal Brand and Retail Marketing for support in delivering the Key City store marketing and activation initiatives. /li liLocal Brand Marketing and Cultural marketing for connecting to the locally relevant sports influencers.



/li liLocal Visual Merchandising and OC for product layout and merchandising. /li liLocal marketing agencies and vendors for various events and activations. /li liSenior Store Manager and other Key City store staff. /li /ul h3What We’re Looking For In You /h3 ul liUniversity degree in marketing and business or equivalent professional experience. /li li2-3 years of experience in marketing, communication, retail and/or retail marketing experience. /li liProven track record in planning and delivering marketing activations and/or events. /li liIn-store retail experience is a plus. /li liPassion and knowledge of local trends, lifestyle trends and consumer, with strong connection to the city. /li liExcellent project and event management skills. /li liStrong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders (retail leaders, brand teams, agencies, communities). /li liKnowledge of cross-functional marketing levers such as media, PR and influencers. /li liAnalytical skills and budget management skills. /li liFluent in Italian and English. /li liProficient in MS Office, particularly PowerPoint. /li /ul h3What we offer /h3 ul liSalary starting from 35k /li liCCNL Commercio - Level 2 /li liMeal vouchers /li liPerformance bonuses /li liEmployee discounts online and instore /li liEmployee Assistance Plan (EAP) /li liWelfare and Corporate benefits program /li liLearning and Development Opportunities /li liExposure to international brand /li /ul pNot the right jobfor you? There are thousands of opportunities atadidasaround the world. Find the one with your name on it. /p #J-18808-Ljbffr

📌 Retail Marketing Activation Expert (Milano)
🏢 Engineering ITS
📍 Milano