h3Our Purpose /h3 pMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. /p h3Title and Summary /h3 h3Creative Strategist/Art /h3 h3Overview /h3 pThe Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions and campaigns that connect our advertising partners, platforms, and our portfolio of brands. /p pAs a Sr Creative Art based in Milan, you will shape the creative thinking and designs behind our work for the Italian market - turning client business challenges into sharp strategic platforms and bringing them creatively to life as ideas that can be seen, not just read. You will relish a fast-paced environment, juggle multiple deliverables, and be equally comfortable defending a strategic rationale and sketching out how the idea should look and feel. /p h3The Role /h3 ul liTranslate client briefs and market insight into compelling creative strategies and campaign platforms for the Italian market, with occasional work across wider Europe /li liDevelop holistic, memorable campaigns from initial concept through to execution - Working closely with Creative Desk Project Managers,



Art Directors and Copywriters to ensure end-to-end development and delivery of campaigns for assigned customers. /li liMaintain quality, accuracy and consistency of content and design across all mediums to best industry practice standards and client branding guidelines by ensuring all output is checked and errors minimised. /li /ul p-Overall responsibility for the production of communications material on time and to budget. /p ul liBring strong conceptual skills and a highly developed ability to express those concepts across a continuously evolving set of channels /li liCraft short and long form copy in Italian and English for marketing purposes, including direct response designed to drive action and conversion /li liThink visually: shape look, feel, layout and tone alongside designers and art directors, and communicate ideas through sketches, mood boards, storyboards or scrappy mock-ups where words alone won't land /li liExecute across a wide array of channels including TV, online video, online banners, social platforms, and print - always to the highest standards of craft /li liPresent work concisely in internal reviews and client meetings, in both Italian and English /li liBe proactive in bringing ideas that solve client challenges and grow the business /li /ul h3All About You /h3 ul liNative or fully fluent Italian, with proven experience building creative work for the Italian market and a genuine feel for its culture, media landscape and consumer behaviour /li liFluent business English - you will work daily with colleagues and clients across Europe /li liExperience developing creative strategy and concepts within a creative agency environment or client-side marketing team /li liAbility to concept new campaigns across a variety of mediums,



digital-first /li liAbility to combine conceptual creative thinking with high-quality delivery /li liA strong visual instinct - you have a point of view on design, typography and imagery /li liAbility to interpret brand and style guidelines from various clients and apply them consistently across marketing collateral /li liAbility to interpret creative briefing documents and translate them into compelling, on-strategy work /li liCaptivating presentation skills /li liPassionate about social platforms, trends, technology and best practices /li liExcellent organizational and communication skills /li /ul h3A plus: /h3 ul liInternational or multi-market campaign experience /li liExperience in financial institutions, banking, payments or wider FI industries /li liCreative agency background /li liA solid understanding of the customer journey as it relates to card and banking (acquisition, conversion, activation, early month on books, customer loyalty, cross-sell) /li liA portfolio that shows both the thinking and the making - strategy decks alongside work you helped shape visually /li /ul pGross annual salary base range: 45,000 - 72,000 EUR /p h3Corporate Security Responsibility /h3 pAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: /p ul liAbide by Mastercard’s security policies and practices; /li liEnsure the confidentiality and integrity of the information being accessed; /li liReport any suspected information security violation or breach, and /li liComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. /li /ul pWhere applicable, additional information for positions located in Europe, including benefits, variable pay, and other disclosures, is available at Candidates should review this information as part of the application process. /p #J-18808-Ljbffr

📌 Creative Strategist/Art (Milano)
🏢 Mastercard
📍 Milano