At Natulim, we improve classic cleaning products. We
create waste-free products that are practical to use and made with
ingredients that are good for both your skin and the planet. Our
flagship product is a laundry detergent in the form of
biodegradable strips that dissolve in the washing machine. We are
looking for a passionate and responsible professional with an
entrepreneurial spirit, a strong ability to learn quickly, and a
willingness to develop new skills. You will be responsible for
maximizing customer retention, LTV, and repeat purchases across
Natulim’s European international markets through advanced Email
Marketing strategies , using data, automation, and continuous
testing to directly drive revenue. Responsibilities Design,
execute, and optimize email retention strategies. Manage the
campaign calendar. Build and improve automated flows: welcome,
post-purchase, repeat purchase, winback, churn prevention,
cross-sell, and upsell. Segment audiences based on purchase
behavior, engagement, lifecycle, and RFM. Analyze key metrics: Open
Rate, CTR, Conversion Rate,



Revenue per Email, LTV, and Retention
Rate. Run A/B tests on copy, subject lines, creatives, timing, and
segmentation. Work closely with e-commerce, paid media, CX, and
product teams to ensure a consistent omnichannel customer
experience. Maintain list health, including deliverability, spam,
opt-ins, and sunsetting. Identify continuous improvement
opportunities based on data and DTC benchmarks. Requirements 3+
years of experience in Email Marketing , focused on e-commerce /
DTC. Hands-on experience with platforms such as Klaviyo . Strong
data-driven and revenue-focused mindset. Highly hands-on,
proactive, and solution-oriented. Solid knowledge of DTC funnels,
lifecycle marketing, and customer retention. Ability to work across
multiple brands or accounts, ideally within an agency or brand
group. Intermediate/advanced copywriting skills focused on
conversion. Experience collaborating with creative and de

📌 International Retention Manager (Lombardia)
🏢 Natulim
📍 Lombardia