Overview
In this role you will shape Europe-wide brand strategy for Sprite and translate global and regional direction into compelling local campaigns. You’ll collaborate with cross-functional teams to drive growth, consumer relevance, and commercial performance across markets. You will oversee elements of innovation, integrated marketing, and in-market execution, influencing investments and routes to market. This is a high-impact, cross-geography leadership role that blends strategy, creative development, and rigorous performance analysis to deliver measurable brand outcomes.
Retribuzione / Benefits medical benefits
financial benefits
annual incentive (30%)
competitive base salary
relocation not provided
comprehensive benefits package
Responsabilità Contribute to Europe brand strategy with global and regional partners; translate insights into brand initiatives and campaigns
Develop and execute cohesive brand plans and end-to-end consumer/shoppers engagement programs
Support shadow P&L; discussions by analyzing drivers and advising on investments




Lead elements of multiyear innovation pipelines from concept to launch
Own IMX plans across channels including digital, experiential, and instore activation; ensure high-quality creative execution
Identify opportunities to improve marketing effectiveness, engagement plans, and efficiency
Support brand calendars and manage Direct Marketing Expense (DME) budgets
Collaborate with bottling, commercial, customer, and channel teams for in-market execution
Contribute to route-to-market and shopper marketing initiatives
Track KPI performance (volume, NSR, brand health, campaign effectiveness) and apply test-and-learn optimizations
Lead and develop project teams; foster cross-functional collaboration and stakeholder relationships
Requisiti fondamentali Bachelor’s degree in Marketing, Business, or related field
8–12 years of progressive marketing experience in FMCG or consumer-driven industry
Proven experience leading large brands and

📌 Director, Sprite (Milano)
🏢 The Coca-Cola
📍 Milano