ph3PETE TONG DJ ACADEMYHead of GrowthRome, Italy · Tempo pieno · On site / hybrid · Reports to the Chief Marketing Officer · Leads the acquisition organization (paid, funnel/CRO, CRM, SEO and content report into this role) /h3pLe seguenti informazioni hanno lo scopo di fornire ai potenziali candidati una migliore comprensione dei requisiti per questo ruolo. /ph3About Pete Tong DJ Academy /h3pPete Tong DJ Academy (PTDJA) is the career platform for the next generation of DJs and producers. Founded with Pete Tong and Carl Cox and a roster of world class artists, we combine structured education, community and real career opportunities in one subscription, serving members in more than 140 countries. We have just raised to scale, and our mission is to empower one million artists. /ph3The role /h3pWe are hiring a Head of Growth to own how the world discovers PTDJA and to run the entire acquisition machine, hands on: paid media across multiple countries, the conversion funnel from click to paid member, trial nurture, and the experimentation engine that improves all of it every week. You will lower our cost per acquisition while growing paying members month after month, and you will build and lead the acquisition organization. SEO, content and organic report into you through dedicated leads; the funnel is yours personally. You report directly to the CEO. /ph3Your north star /h3pBlended CPA down, paying members and ARR up every month, with a diversified, defensible acquisition mix that does not depend on a single channel. /ph3What you will own /h3pPaid acquisition, multi country: Meta, Google and TikTok across Europe, the US and Latin America, with full budget ownership and CPA and payback accountability. /ppThe conversion funnel, end to end: website and landing pages, a structured A/B testing program, trial funnel and trial to paid optimization,



checkout friction. /ppTop of funnel CRM: lead capture, trial nurture flows and marketing automation that convert trials into paying members. /ppGrowth strategy and experimentation: the hypothesis backlog, a weekly test and learn cadence, and growth initiatives across the whole journey from click to paid. /ppOrganic acquisition, through your leads: SEO/AEO and the content machine report into this role via dedicated specialists you will manage and help hire. /ppThe growth budget and the CAC and LTV targets, with weekly cohort reporting and full accountability for spend efficiency. /ppBuilding and leading the acquisition team: paid, funnel/CRO, CRM, SEO and content, most of whom you will hire. /ph3Key objectives (first 12 months) /h3pLower CPAReduce blended cost per acquisition and reduce reliance on paid socialFix the funnelLift trial to paid conversion with a measurable, always on testing programExpand the multi country matrixScale paid and funnels across priority international marketsBuild the teamRecruit and lead a high performing acquisition organization /ph3Requirements (must have) /h3p8+ years in growth, performance or acquisition marketing, with at least 3 years leading a growth function and a team of 4+. /ppConsumer subscription experience with revenue accountability: you have owned MRR/ARR targets, trial funnels, cohort and LTV math. Not primarily B2B, enterprise or pure ecommerce. /ppYou have already done the scale up:



you personally lived the growth from roughly €1M to €10M+ ARR (or equivalent) in a senior growth seat at a consumer company. /ppHands on paid across Meta, Google and ideally TikTok, in multiple countries and languages, having personally owned significant monthly budgets. You can still open the ad account and run it. /ppCRO and funnel craft: landing pages, A/B tests with real methodology, and trial to paid improvements you can state with numbers (from X% to Y%). /ppCRM and marketing automation for trial nurture and conversion (any major platform). /ppA track record of measurable results: you can show how you moved CPA, conversion or ARR, with numbers and your specific role. /ppFluent English (working language). Based in Rome or willing to relocate; able to work on site / hybrid. /ph3Nice to have /h3pEducation, online learning or edtech subscription background; or music, audio and creator economy. /ppMulti language growth into Latin America or Iberia. /ppScale up environments from Seed to Series B, comfortable being both strategic and hands on. /ppEvidence of creative and brand taste alongside funnel discipline: your ads would not embarrass a culture driven brand. /ppFree trial and freemium funnels across web and app; AI driven marketing. /ppWorking Italian (or willingness to learn). /ph3What we offer /h3pA rare chance to build the acquisition machine of a category defining brand in electronic music, reporting to the C-level. /ppReal ownership: the acquisition org, the budget and the number are yours. /ppCompetitive compensation with a performance bonus tied to clear KPIs, and upside for the right person. /ppA creative, ambitious team, a world class artist network, and members whose careers you help launch. /p /p #J-*****-Ljbffr

📌 Senior Growth Marketing Lead (Montà)
🏢 Pete Tong DJ Academy
📍 Montà