The Role:
We are looking for a dynamic, passionate and creative professional to lead and coordinate our fast - growing marketing function across the Italian Market. This is an excellent opportunity to join a fast-paced and international environment and take your career to the next level
The main responsibilities of the position include:
• Define and create country-specific marketing strategies.
• Manages and executes engaging country-specific social media content, ensuring alignment with the Company's brand guidelines and business objectives.
• Develop and implement demand generation and lead generation strategies and rollout plans across the Italian market.
• Coordinates with agencies, external partners, and vendors to support marketing initiatives, events, and campaigns.
• Provide support for marketing events and exhibitions as required.
• Launch marketing campaigns as well as evaluate success and deliverables based on KPIs.
• Assist the Marketing and the Business Development functions to carry out market research during new region penetration stage,
in respect to each country’s ethics, culture, customs, etc.
• Coordinate the marketing team and handle relevant delegated projects.
• Collaborates with Marketing, Design, Business Development, and other internal stakeholders to ensure consistent messaging and timely execution.
• Stay on top of current trends and best practices.
• Perform any other related tasks as assigned by the Country Business Development Manager.
Main requirements:
• Degree in a marketing, advertising, communications or a business-related field
• At least 3 years of experience in a similar role
• Native Italian speaker and excellent knowledge of English
• Knowledge of social media management tools (e.g., Sprinklr) is considered an advantage
• Solid knowledge of marketing analytics and metrics features
• Strong digital marketing skills
• Strong project management skills will be considered an advantage
• Outstanding communication and interpersonal
📌 Regional Marketing Executive (Italia)
🏢 XM
📍 Italia