About us

BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands
in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus®
Jeans, Superga®, K-Way®, Sebago®, Briko®, Woolrich® and Sundek®. Headquartered in
Turin, Italy, the company operates on intangible aspects through a global network of licensees
who produce and distribute its products, and offers various services to its network, such as
research, development, global marketing, and information technology.
More at www.basic.net

K-Way
K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart
of Paris in 1965, the brand revolutionized the rainwear market by introducing the world's first
lightweight and waterproof jacket that could be conveniently folded into a small pouch.
More at www.k-way.com

Role Overview
The Head of CRM will define and lead K-Way's global CRM strategy, shaping the technology
ecosystem and operating model needed to deliver the best-in-class omnichannel customer




experience and support the company's next phase of growth.
This global role will establish a scalable CRM operating model across all markets, balancing
central governance with local business needs. Working closely with IT, Retail, Digital,
Marketing and Group CRM, the Head of CRM will own the end-to-end CRM roadmap, driving
customer data, lifecycle marketing and customer engagement initiatives.
As the CRM function evolves, the role will also expand to include Customer Service, creating a
fully integrated customer experience across all touchpoints.

Key Responsibilities
CRM Strategy & Customer Lifecycle
• Define and execute the global omnichannel CRM strategy.
• Develop customer lifecycle, segmentation and personalization initiatives to improve
acquisition, retention, engagement and Customer Lifetime Value.
• Build a scalable CRM operating model across Retail and Ecommerce while partnering
with local markets to ensure

📌 Head of CRM (Milano)
🏢 K-Way
📍 Milano