Develops brand strategy, promotional campaigns and tactical plans working closely with other functions (Sales Unit, Tender Team, Medical Affairs and Access team) within marketing budgets Prepares content of Integrated commercial plans for on the market and in launch products. Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
Responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s) Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Compliance with applicable policies, procedures, and other regulations.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives. Scientific, Economic, Engineering master's degree or similar At least 5/7 years of experience in similar role Previous experience in healthcare and pharmaceutical sectors Italian and English fluency Able to work in cross-functional and international team.
Comfortable in managing negotiation and inspiring an audience. Accuracy and Proactivity skills Nice to have: knowledge of digital marketing campaigns Nice to have: Good knowledge of Analytics Tools Nice to have: Previous experience within Biosimilar sector, hospital and tender system Compensation Structure & Criteria: Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary ranges.
Fully proficient and highly effective employees can expect a starting salary around market median, with those new to the level or with less functional depth
📌 Marketing manager (Milano)
🏢 Sandoz
📍 Milano