Content & Marketing Automation Specialist
POLIMI GSoM is a leading institution in management education, both in Italy and internationally. We offer a portfolio of more than 40 master’s programs, over 300 programs for managers, executives, and professionals, as well as customized learning solutions for organizations.
THE ROLE
We are looking for a Content & Marketing Automation Specialist to join our Marketing team.
We are seeking a professional who can transform insights, data, and business objectives into effective content and engaging customer journeys, helping drive the growth of our educational programs.
In this role, you will have the opportunity to oversee the entire communication journey for prospects and applicants, combining creativity, copywriting, data analysis, and marketing automation.
HOW YOU CAN MAKE A DIFFERENCE
In this role, you will:
- Create and manage content throughout the funnel, including landing pages, emails, nurturing campaigns, ad copy, scripts for social and video content, and program materials;
- Design, build,



and manage customer journeys within Microsoft Dynamics 365 Customer Insights , including segmentation, triggers, multi-step workflows, lead scoring logic, and hand-off processes to the Admissions team;
- Translate acquisition goals into measurable automated journeys, from awareness to enrollment;
- Manage the editorial calendar and content production in collaboration with cross-functional teams;
- Set up A/B tests on copy, subject lines, timing, and workflows, continuously optimizing based on performance data;
- Ensure deliverability, consent management, and GDPR compliance across communications;
- Integrate generative AI tools into content creation and journey optimization processes;
- Coordinate paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads;
- Manage CRM data quality and governance;
- Optimize forms and landing pages for conversion in collaboration with the IT team;
- Analyze traffic and user behavior through

📌 Content & Marketing Automation Specialist (Milano)
🏢 POLIMI Graduate School of Management
📍 Milano