05 ott
|
Scale Army Careers
|
Modena
05 ott
Scale Army Careers
Modena
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Client Overview
Our client is a growing organization focused on scaling customer acquisition and maximizing customer value through an integrated performance marketing strategy. As the company continues to strengthen its paid acquisition and lifecycle marketing programs, they are seeking a Senior Media Buyer to take hands-on ownership of paid media, Email, SMS, conversion optimization, and performance measurement.
Role Overview
The Senior Media Buyer will own customer acquisition across paid channels while managing the company's core Email and SMS marketing programs. This role combines performance strategy with hands-on execution across SEM, paid social, retargeting, lifecycle marketing, CRO, testing, and reporting.
Reporting to the Director of Marketing,
the Performance Marketing Lead will serve as the go-to expert for performance marketing while collaborating with Content and Social teams on creative needs, offers, budgets, and campaign execution.
The ideal candidate is a data-driven marketer who can independently build, launch, analyze, and optimize campaigns while making informed decisions around budget allocation, customer acquisition costs, conversion performance, and lifecycle engagement.
Location
Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST
Key Responsibilities
Paid Media Ownership
• Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels.
• Manage Google Ads and paid social platforms such as Meta and TikTok.
• Develop campaigns aligned with customer acquisition and revenue goals.
• Monitor campaign performance and continuously identify optimization opportunities.
• Test and refine creative, audiences, keywords, offers, and other campaign variables.
• Scale su
📌 Senior Media Buyer (Modena)
🏢 Scale Army Careers
📍 Modena