Overview

In this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms. You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights. You’ll manage end-to-end executions, monitor sentiment, and translate trends into compelling content. Join a marketing-focused team at P&G; to help build brands consumers love and trust.

Retribuzione / Benefits

- Continuous coaching
- Formal training
- Day-to-day mentoring
- Dynamic and respectful work environment
- Support for work-life balance

Responsabilità

- Define influencer engagement strategies with Brand and Media Managers
- Identify and select influencers and creators aligned with brand objectives
- Develop creative briefs and campaign guidance for collaborators
- Manage relationships with influencers, agency partners, and talent reps
- Ensure high-quality content delivery and premium campaign execution
- Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation
- Engage audiences and foster community advocacy around campaigns
- Drive user-generated content and advocacy initiatives to amplify brand communities
- Monitor social conversations, competitor activity, and industry trends to manage risks
- Maintain and evolve influencer databases and partnerships




- Use social listening and insights to inform recommendations and advocacy business cases
- Create and adapt content for digital channels (ad copy, concepts, briefs, storyboards)
- Leverage AI-powered tools for ideation, asset adaptation, and testing
- Translate insights into creative recommendations and optimize campaigns

Requisiti fondamentali

- Experience in influencer marketing, social media, or brand partnerships
- Experience managing social communities, advocacy programs, or UGC
- Background in beauty, luxury, fashion, or premium consumer goods is advantageous
- Strong project and stakeholder management with multiple priorities
- Analytical mindset to assess campaign performance and derive insights
- Highly organized, proactive, and able to work independently across teams
- Curious, accountable, and informed about digital and influencer trends
- Strong content creation and storytelling for diverse audiences
- Familiarity with GenAI tools for content creation and optimization
- Understanding of platform-specific best practices for Meta, Tik Tok, You Tube, Amazon
- Strong ability to connect creative metrics to optimization opportunities
- Intermediate to advanced English proficiency

- communication
- project management
- collaboration
- Meta Business Manager
- Tik Tok Business Suite
- influencer discovery and campaign management platforms

📌 Influencer & Community Manager (Italia)
🏢 Procter & Gamble
📍 Italia