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Assistant Brand Manager - 6 month contract
About the Role:
The Assistant Brand Manager will support the development and execution of marketing initiatives for an established portfolio across Southeast Asia, Hong Kong and Taiwan. This role will contribute to locally relevant campaigns, portfolio initiatives and integrated marketing plans designed to drive brand growth, consumer engagement and new consumption occasions. The position offers broad exposure across the marketing mix, including strategic planning, campaign execution, performance analysis, innovation, packaging and budget management.

The role is offered on a 6 months contract with Ferrero.

Main Responsibilities:

Support the development of annual brand plans based on brand positioning, consumer insights and local market dynamics

Help translate regional and global brand strategies into locally relevant growth initiatives

Contribute to strategic planning discussions, presentations and recommendations for brand investment

Establish clear objectives and measures of success for key brand activities

Plan, coordinate and execute integrated brand campaigns across multiple markets

Manage agency relationships throughout the campaign process, from briefing and development through to execution and evaluation

Collaborate cross-functionally to deliver campaigns effectively, monitor campaign performance against agreed objectives and identify opportunities for improvement

Support new product launches and market expansion initiatives





Coordinate the development and local adaptation of consumer communications

Work with commercial, finance and supply chain teams to ensure effective launch planning and execution

Track launch performance and recommend actions based on results

Analyse monthly sell-in, sell-out and market performance using internal and external data

Prepare brand performance updates, highlighting trends, risks and growth opportunities

Monitor brand health and support consumer research initiatives

Track key commercial, supply chain and campaign performance indicators

Support brand P&L; and advertising and promotion budget management

Ensure purchase orders, invoices and expenditure are managed accurately and on time

Coordinate point-of-sale material development in line with brand guidelines and channel priorities

Support packaging and artwork development for new products and visual updates

Work closely with Trade Marketing, Supply Chain, Quality and external partners to ensure timely delivery

About You:

University degree, preferably in Marketing, Business or a related discipline

Relevant experience in brand marketing, ideally within FMCG or consumer goods

Strong analytical skills, with the ability to turn data into clear business recommendations





Creative and commercially minded approach to brand building

Experience managing projects, campaigns and external agency partners

Confidence working across multiple markets and within a cross-functional, matrix environment

Proactive, adaptable and comfortable navigating changing priorities

Strong interpersonal, presentation and communication skills

Familiarity with Nielsen and SAP would be beneficial

Regional experience across Asian markets would be an advantage

Proficiency in English; any Asian language capabilities would be an advantage

What We Offer:
Careers with caring built in - discover our benefits here .

About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more at ferrero.com .

DE&I; at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.

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📌 Assistant Brand Manager - 6 month contract (Alba)
🏢 Beni di consumo e di lusso / Moda
📍 Alba