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Traditional Trade Key Account Manager , you will play a key role in

driving the growth

of some of the world's most loved brands across a dynamic and evolving market. Working at the heart of our commercial organization, you will help strengthen customer relationships, unlock new business opportunities, and ensure our products are consistently available and visible where consumers shop every day.
Main Responsibilities:

As the owner of your assigned customer portfolio, you will drive the growth of Ferrero's business in the

Traditional Trade channel , developing and executing

commercial plans

that deliver ambitious sales targets and strengthen our market presence.
You will build and maintain

strong relationships

with customers and distributor partners, lead commercial

negotiations , manage contracts, and identify

opportunities

for sustainable business growth. Through effective

planning ,

forecasting , and





performance monitoring , you will ensure the successful delivery of business objectives while continuously seeking opportunities to expand Ferrero's footprint in the market.
Working closely with Marketing, Trade Marketing, and Sales teams, you will bring our brands to life in-store by ensuring

excellence in merchandising ,

promotional execution ,

secondary placements , and

product freshness . You will leverage market insights and customer knowledge to support strategies that increase visibility, drive

category growth , and create value for both Ferrero and its customers.
Through regular

market visits

and

store checks , you will stay close to consumers and customers,

monitor competitive activity ,

identify emerging trends , and continuously

improve execution

and

business performance . You will also collaborate closely with

distributor teams , helping to ensure alignment with

Ferr

📌 Key Account Manager (Bologna)
🏢 Beni di consumo e di lusso / Moda
📍 Bologna