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Do Work That Matters - Your role and responsibilities
Do you want to pursue a profession that is truly meaningful and impactful? At KPMG, you will have the opportunity to help clients, the company and colleagues address and solve the most current and complex challenges. KPMG Advisory offers consulting services to companies to assist them in business model transformation, process improvement and digitisation, risk analysis and management, and support in extraordinary finance transactions.
Specifically, when you join the Customer Advisory team in Rome, you will harness the power of strategic and innovative frameworks to lead customer-centric business transformation programs as well the power of data & analytics to map, design and improve the customer lifecycle management, define the evolution of the client’s organizational and technological structure to meet the evolving scenario.
Specifically, you will be tasked with:
• Define market sizing, identify market trends, opportunities and threats on customer experience paradigm;
• Benchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer & Digital area;
• Analyze and segment customers, identify their real and profound needs;
• Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”;
• Analyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”;
• Analyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey;
• Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan;
• Re-engineer digital processes, identify impacts on the organization and set up a roadmap to change;
• Identify a channel strategy base
📌 Junior Consultant | Customer Advisory (Roma)
🏢 KPMG
📍 Roma