Job Description
- Own Renesas solution marketing strategy for motor drives in EMEA, covering industrial drives & servo, building automation, HVAC, appliances, power tools, drones and 2-wheelers market segments.
- Act as an industry-expert by providing vision, guidance & expertise to Renesas' sales & FAE community, customers and distribution network.
- Analyse market drivers & business potential, customer challenges & competition's positioning; identify white spaces and new business opportunities.
- Define solutions roadmap, value proposition, collaterals (kits, reference designs, documentation, tutorials) and go-to-market in collaboration with HW and SW product groups; act as the voice of EMEA market inside Renesas.
- Proactively promote solutions to customers and distribution network, in collaboration with Renesas' sales & FAE organisation and channel marketing team.
- Acquire new customers, identify cross-selling and up-selling opportunities, contribute to increase funnel generation & conversion.
- Build up an ecosystem of partners (design houses, SW providers, labs...),



participate and speak at technology events.

This position can be filled also in: Italy (Milano), Germany (Munich, Nabern or Dusseldorf) or Austria (Graz).

Qualifications
- Bachelor of Science or Master of Science in Electrical Engineering or in similar field
- 7 years or more experience in business development, technical marketing, technical sales, field application engineering or product management in the semiconductor, power electronics or motor drive industry.
- Solid working knowledge of motor drive systems: BLDC/PMSM/ACIM/SynRM, FOC and sensorless control, inverter topologies, gate driving, current/position sensing, MCUs and real-time control, power switches (Si/SiC/GaN), EMC and thermal considerations, functional safety (IEC 61800-5-2/STO, ISO 13849, IEC 61508) and relevant standards.
- Entrepreneurial self-starter: builds the plan and then executes it hands-on.
- Strong business acumen: f

📌 Senior Staff Business Development Engineer (Milano)
🏢 Renesas Electronics
📍 Milano