As a Category Activator for the Seasonal & Praline team, you will play a key role in shaping and executing sell-in and sell-out strategies, leveraging a strong understanding of category performance, shopper dynamics and business KPIs. You will manage one direct report and work cross-functionally with Marketing, Sales, Category and Shopper Marketing teams to translate business and brand priorities into effective activation plans across channels and store formats.
You will lead the planning and execution of sales plans for Seasonal & Praline assortments, including in-and-out products and closed-lot initiatives, ensuring alignment with business priorities and commercial objectives.
Define channel assortments across different store formats and shopper missions, identifying the most effective product mix and out-of-shelf opportunities to maximize category performance.
Recommend the most effective display solutions, with particular attention to key seasonal periods, ensuring strong visibility and execution at point of sale.




Monitor the effectiveness and competitiveness of sell-out activities through ex-ante and ex-post performance evaluations, analyzing ROI, market share, sell-out performance and relevant channel KPIs. You will translate category and activation strategies into clear guidelines for the sales force, communicating assortment, display and promotional priorities through national KAM meetings, field meetings, trade marketing tools and digital platforms.
You bring a strong strategic and commercial mindset , combined with solid experience in Trade & Shopper Marketing, Sales or Marketing within the FMCG industry. Your understanding of category dynamics, shopper behavior and market trends allows you to identify opportunities and translate them into effective commercial actions .
You have excellent analytical skills and a data-driven approach , with the ability to evaluate performance, manage complexity and make sound business decisions. Experience working with cate

📌 Category Activator Seasonal (Italia)
🏢 Ferrero
📍 Italia