• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor websites
• Develop and implement link building strategy by having a solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• A functional understanding of HTML and CSS
• The ability to deploy an effective local and long-tail search strategy
Requirements
• Candidate must possess at least a Bachelor's/College Degree , Computer Science/Information Technology, Business Studies/Administration/Management, Marketing or equivalent.
• At least 1 year(s) of experience both in Search Engine Marketing, and On-page and Off-page Search Engine Optimization.
• Applicants must be willing to work in Makati.
• Preferably 1-4 Yrs Experienced Employees specializing in IT/Computer - Software or equivalent.
• Experience with content writing, building backlinks, and optimizing webpages
• In-depth understanding of how local search works and best practices
• Great overall research and analytics skills
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• In-depth experience with Google Analytics tool
• In depth know
📌 SEO Specialist (Stenico)
🏢 PurpleBug - Australia & New Zealand
📍 Stenico
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