THE POSITION

The Senior Trade Marketing Manager is responsible for defining and executing the trade marketing strategy across key customer channels (pharmacies, vet clinics, pet stores, chains, mass market, and others), ensuring superior customer activation, category growth, and commercial excellence. The role acts as the critical link between Marketing, Sales, Commercial Excellence, Supply, and external partners, translating brand strategies into impactful customer-facing activation plans that drive demand, visibility, conversion, and sustainable growth within every channel.
This is a senior leadership role for a strategic and commercially minded professional who can shape the future of Trade Marketing within the Pet Business Unit, unlocking growth opportunities for “our over the counter” and prescription-driven portfolio of pharmaceutical products. Beyond delivering business results, the successful candidate will build capabilities, establish best practices, and progressively develop and lead a high-performing Trade Marketing team.
Tasks & Responsibilities

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- Develop and execute Trade Marketing strategies aligned with business objectives, customer needs, and brand priorities
- Translate brand plans into customer-specific activation programs and commercial initiatives to drive growth across channels, categories, and shopper segments
- Partner closely with Sales and Key Account teams, supporting customer growth plans, business planning processes, and commercial negotiations through market insights and promotional recommendations
- Leverage market, customer, category, and shopper insights to identify business opportunities, monitor competitive trends, and deliver actionable recommendations
- Lead the planning and execution of customer activation programs across retail and omnichannel environments, ensuring alignment with brand campaigns, media investments, and commercial objectives
- Manage promotional calendars, activation toolkits, and execution standards to del

📌 Senior Trade Marketing Manager (Milano)
🏢 Boehringer Ingelheim
📍 Milano