pbCREATIVITY IS OUR SUPERPOWER.
/b It's our heritage and it's also our future.
Because we don't just make toys.
We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
/p h3The Opportunity: /h3 pThe Global Marketing Manager will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events.
/p pThis leader will oversee the activation of Mattel's global Masterbrand platform across evergreen initiatives, annual brand campaigns, and tentpole moments including the LA28 Olympic Games.
Working across regions and functions, this role will ensure best-in-class execution, operational excellence, and consistent brand expression across every consumer touchpoint.
/p pOperating at the intersection of strategy and execution, this role requires an experienced marketer who can manage complex global programs, influence cross?functional stakeholders, steward agency partners, and deliver world?class marketing experiences at scale.
/p h3What Your Impact Will Be: /h3 ulliDrive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM.
/li liLead global activation of Mattel's LA28 Olympic Games partnership, a 13?month campaign representing the largest pan?brand initiative ever in Mattel's history.
/li liGather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system.
/li liOwn regional activation budgets, ensuring investments are strategically allocated and managed effectively across global markets.
/li liOversee Mattel's presence at international Comic Cons, including events such as Mexico City, Lucca, Shanghai, Sydney and Jakarta.
/li liPartner across Brand Marketing, Platform Media, Commercial, and regional teams to ensure consistent global execution.
/li liManage agency partners and external vendors to deliver best?in?class consumer experiences.
/li liBuild scalable activation playbooks and best practices that can be adopted across international markets.
/li liEstablish KPIs and measurement frameworks to evaluate campaign performance, optimize investments, and capture learnings for future activations.
/li /ul h3What We're Looking For: /h3 ulli8+ yearsexperience in brand marketing (on brand or agency side),



franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
/li liProven experience leading large?scale global marketing campaigns and consumer activations.
/li liStrong project and program management skills with the ability to manage multiple complex initiatives simultaneously.
/li liDeep understanding of integrated marketing, media, experiential, influencer, retail, and CRM activation.
/li liExperience managing agency partners, production timelines, and multimillion?dollar marketing budgets.
/li liStrong business and financial acumen with experience managing activation investments and campaign ROI.
/li liExcellent cross?functional leadership and stakeholder management skills, with the ability to influence without direct authority.
/li liOutstanding communication, presentation, and storytelling abilities.
/li liHighly collaborative, proactive, and comfortable operating in fast?paced, highly matrixed environments.
/li liProficiency in Outlook, PowerPoint, Word and Excel.
/li /ul h3What We Offer: /h3 ulliGross annual salary range of EUR 66,400 - EUR 78,850 /li liBonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of15% of base salary, payout is determined by company and individual performance results /li liTime off according to CCNL Giocattolo Industria /li liHybrid working set-up /li liMeal allowance /li liEmployee assistance program: Access to Modern Health, Headspace, and Maven /li liHealth insurance /li liADD Insurance /li liFlexible vantaggi (kindergarten, public transport or vouchers) /li liToy discount /li liChristmas gift /li liFamily benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave /li /ul pMattel's total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience.
This information is provided to enable informed and transparent consideration and negotiation of employment terms.
If your profile is retained and we schedule an interview, we will share further details on Mattel Italy S.R.L.'s total rewards package.
Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation.
We will not ask about your previous salary history.
/p pDon't meet every single requirement?
At Mattel,



we are dedicated to an inclusive workplace and a culture of belonging.
You may be just the right candidate for this or other roles.
/p h3How We Work: /h3 pWe are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
We live up to our purpose employing the following behaviors: /p ullibWe collaborate: /bBeing a part of Mattel means being part of one team with shared values and common goals.
Every person counts and working closely together always brings better results.
Partnership is our process and our collective capabilities is our superpower.
/li libWe innovate: /bAt Mattel we always aim to find new and better ways to create innovative products and experiences.
No matter where you work in the organization, you can always make a difference and have real impact.
We welcome new ideas and value new initiatives that challenge conventional thinking.
/li libWe execute: /bWe are a performance-driven company.
We strive for excellence and are focused on pursuing best?in?class outcomes.
We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
/li /ul h3Our Approach to Flexible Work: /h3 pWe embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Combining purposeful in?person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
/p h3Who We Are: /h3 pMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher?Price, American Girl, Thomas Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.
Our offerings include toys, content, consumer products, digital and live experiences.
Our products are sold in collaboration with the world's leading retail and ecommerce companies.
Since its founding in ****, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
/p pMattel's award?winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
/p pVisit us at and /p pMattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
We welcome all job seekers, and all applicants will receive consideration for employment.
/p h3Videos to watch: /h3 pThe Culture at Mattel /p pCorporate Philanthropy /p #J-*****-Ljbffr

📌 Global Marketing Manager – Mattel Masterbrand (Milano)
🏢 Mattel
📍 Milano