The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.

Role and duty – core business

The Brand Management Back-office responsibilities are:
- Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
- Configuration of the financial offer with a specific focus on the testing phase;
- Preparation of the legal disclamers for the advertised offers;
- Follow the control phase and monitor the progress of campaigns;
- Collect and analyze the needs of the Field Force regarding the offers in place
- Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
- Support on budgeting and spending analysis related to the campaign business;
- Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);




- Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.;
- Reporting preparation and development (e.g. General Business Reporting).

Competences
- Advanced capacity in business analysis;
- Excellent knowledge of Excel and PowerPoint;
- Knowledge of SAS System and Power BI as a plus;
- Avaiable to business travelers

Personal flairs
- Good relational and analytical skills;
- Proactivity and problem solving attitude;
- Focused on achieving the goal;
- Stress management

Job ID: 30693

Company: VOLKSWAGEN BANK GMBH

Location: Verona, VR, IT

Department: Marketing

Working Model: Full-time

Contract Type: Fixed-term

Remote Working: By agreement

Posting Date: Oct 6, 2026

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📌 Brand Management Back-office Specialist (Verona)
🏢 Volkswagen Group
📍 Verona