BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together
We are looking for a Digital Consumer Experience Intern to assist in the planning, execution and optimization of our online campaigns & platforms.
The ideal candidate will have a passion for marketing, content and technology. He will be tech-savvy and intuitive with great ideas to reinforce our digital activities. He will learn to manage and develop fully optimized content and to evaluate their performances assuring a continuous enhancement process.
Key Responsibilities
• Support the ideation, implementation and go-live of digital campaigns across company platforms.
• Support the end-to-end creation, internal approval and go-live process for web pages and digital solutions, coordinating with key stakeholders including Brand, Legal and external agencies.
• Plan,
execute and monitor digital content performance across affiliate platforms, including Telegram, Tradedoubler and Belboon.
• Contribute to SEO activities across Italian websites, supporting keyword analysis, editorial workflows and internal approval processes.
• Measure and report digital marketing performance using web analytics tools such as Google Analytics, Google Search Console and Conductor, with a focus on relevant KPIs.
• Support budget tracking and related administrative activities for digital initiatives.
• Maintain effective relationships with suppliers and internal stakeholders to support the delivery of digital activities.
Requirements
• Strong interest in digital marketing, consumer experience and UX/UI principles.
• Good understanding of digital marketing concepts, digital platforms and online consumer journeys.
• Basic knowledge of SEO principles and willingness to develop hands-on experience in content optimizati
📌 Digital Consumer Experience Intern (Roma)
🏢 BAT .
📍 Roma