Purpose Of The Role
Purpose is to execute fully localized GTM processes across all seasonal milestones, Assortment Recommendations for local WHS
The Zone GTM teams will work with the European Business Units to drive and steer the respective category from the brand and commercial point of view. They will be the experts for the category in the marketplace, from an adidas perspective, as well as having the complete perspective of the competitive landscape. The GTM teams will have ownership for holistic category plans in close collaboration with Activation and Sales.
What You'll Do
• Contribute and input to the creation of Zone GTM plan for the respective category in alignment with line manager.
• Be the Category expert in the specific Zone, with a strong knowledge based on trends, competition, distribution, marketplace, and specially market share (Circana) providing the strongest inputs to EU and Global to improve the range and cover the specific Zone needs.
• Download and prepare EU & Global BU material of respective category during the Milestones
• Provide input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc.
• Maintain regular analytics on the sell-in and sell-through performance of respective category to ensure sustainable growth of the category.
• Ensure operational excellence in the specific Zone for all GTM relevant topics
• Explore and drive business opportunities together with local sales teams
• Key contact to local sales teams on range specific topics & concepts
• Key contact to Brand activation teams on the Category GTM process and topics
• Act as Zone “Lead”- expert and input into EU business opportunities for the Category
• Manages sample order process in alignment with EU and following MOPS targets
• If applicable, support local allocation split process if not defined by EU by channel, accounts, and doors
• Support local Brand teams when needed creating and presenting specific promo ranges and product off
📌 Senior Category Manager Running (Milano)
🏢 Adidas
📍 Milano