HEAD OF MARKETING

Department: Marketing
Reports to: CFO

Position Summary

The Head of Marketing is responsible for leading Trinity ViaggiStudio's marketing function, ensuring that marketing operates as a commercially accountable department that directly contributes to revenue growth, customer acquisition and brand positioning.

The role develops and executes the company's marketing strategy, oversees demand generation across all Business Units, and ensures that marketing investments deliver measurable commercial results through disciplined performance management, channel optimisation and data-driven decision making.

Working closely with the CFO, Commercial Manager, Business Unit Managers and other senior stakeholders, the Head of Marketing provides strategic leadership, aligns marketing activities with business priorities, and continuously improves the effectiveness, efficiency and scalability of the marketing function.

Key Responsibilities

Marketing Strategy & Commercial Leadership

· Develop and implement the company's marketing strategy in line with business growth objectives.

· Ensure marketing activities support revenue generation, customer acquisition and long-term brand positioning.

· Identify growth opportunities through market analysis, customer insights and commercial data.

· Contribute marketing expertise to strategic business planning and commercial decision-making.

Demand Generation & Revenue Growth

· Monitor demand generation initiatives that need to be aligned with Business Unit priorities.

· Drive qualified lead generation and improve lead-to-enrolment conversion across all programmes.

· Support booking pace during key commercial periods through targeted marketing campaigns.





· Monitor marketing's contribution to revenue and customer acquisition quality.

Marketing Performance & Analytics

· Establish and monitor marketing performance frameworks and KPIs.

· Develop dashboards and reporting systems providing visibility of leads, conversion, revenue contribution and marketing ROI.

· Track channel performance, customer acquisition costs and marketing effectiveness.

· Provide structured performance analysis and recommendations to support leadership decision-making.

· Define and optimise the marketing channel mix based on performance and commercial priorities.

· Allocate marketing budgets to maximise return on investment.

· Monitor cost per lead, cost per enrolment, customer acquisition cost (CAC) and return on marketing spend (ROAS).

· Continuously review channel effectiveness and reallocate investment where appropriate.

Customer Segmentation & Brand Positioning

· Define priority customer segments, value propositions and marketing messages.

· Ensure consistent, high-quality brand communication across all customer touchpoints.

· Align marketing campaigns with Business Unit priorities and commercial objectives.

· Support the development of campaigns that improve customer acquisition quality and conversion.

Leadership & Cross-Functional Collaboration

· Lead and develop the Marketing team, fostering a performance-driven and commercially focused culture.





· Collaborate closely with Commercial, Finance, HR and Business Unit Managers to align marketing priorities with business objectives.

· Ensure effective coordination between marketing campaigns, commercial activities and operational delivery.

· Identify capability gaps within the marketing function and support continuous team development.

Key Competencies

· Demand generation and customer acquisition

· Marketing performance analytics

· Budget and ROI management

· Digital marketing and acquisition channels

· Customer segmentation and market analysis

· Data-driven decision making

· Marketing strategy development

· Leadership and people management

· Business planning and forecasting

· Strong analytical and problem-solving skills

· Excellent communication and presentation skills

Qualifications & Experience

· Bachelor's degree in Marketing, Business, Economics or a related discipline.

· Significant experience in senior marketing leadership roles.

· Proven experience managing demand generation and performance marketing functions.

· Strong understanding of marketing analytics, customer acquisition and revenue optimisation.

· Experience managing marketing budgets and measuring return on investment.

· Demonstrated experience working closely with commercial and finance functions.

· Strong leadership experience, including developing and managing high-performing marketing teams.

· Experience in the education, travel or service sectors is preferred.

· Excellent analytical, commercial and strategic thinking skills.

Retribuzione: €53.000,00 - €70.000,00 all'anno

Lingua:

- Inglese (Obbligatorio)

Sede di lavoro: In presenza

📌 Head of Marketing (Milano)
🏢 TRINITY VIAGGISTUDIO
📍 Milano