Redline Group is partnered with a global leader in electronics distribution and technology solutions that is looking for a technically minded professional to transition into a commercial Technical Sales role, supporting the growth of a key Electronics Instrumentation partner across the Italian market.
Based from the company's Milan office on a hybrid basis, this is an excellent opportunity for an Electronics Engineer, Applications Engineer, Field Engineer, Technical Support Engineer or similar technical professional who is looking to take the next step into technical sales and business development.
You will be joining a highly collaborative, international sales environment, working with customers across Italy and gaining exposure to leading Test & Measurement technologies and solutions.
As a Technical Sales Representative, you will use your existing technical understanding of electronics, software and instrumentation to identify customer requirements, develop new relationships and uncover commercial opportunities.You will work closely with internal sales and technical teams, building your commercial skillset while continuing to leverage your technical expertise.
This role would particularly suit someone who has a strong technical background, but is now looking to move away from a purely technical position and build a long-term career in technical sales, business development and account management.
Key Responsibilities for Technical Sales Representative - Test & Measurement:
Develop new business and increase market share across Italy
Identify and qualify new customer and commercial opportunities
Use your technical understanding to understand customer requirements and identify appropriate solutions
Build and develop relationships with engineers,



technical stakeholders and commercial decision-makers
Manage and grow an active, unassigned customer base
Work closely with internal sales, applications and technical teams to maximise opportunities
Support key accounts and larger commercial opportunities
Develop a strong understanding of Test & Measurement products and their applications
Progress opportunities through the sales process from initial engagement through to conversion
Maintain accurate pipeline information and provide regular reporting
Key experience / skills for Technical Sales Representative - Test & Measurement:
Technical education or experience within Electrical/Electronic Engineering, Test & Measurement, Instrumentation or a similar discipline
Experience in a technical environment such as Electronics Engineering, Field Engineering, Technical Support, Engineering or similar
Some exposure to customers, sales, business development or commercially focused activities would be advantageous
A genuine interest in moving into a technical/commercial role
Strong understanding of electronics, instrumentation or Test & Measurement
Fluent Italian and English communication skills
Confident communicator with the ability to build relationships with technical and commercial stakeholders
Commercially curious, proactive and motivated to develop a career in sales
Self-motivated, organised and comfortable working in an international environment
Key Information
Location: Milan, Italy
Working: Hybrid - 2 days remote
Background: Ideal for a technical engineer looking to move into commercial sales
Training: Full product and sales training provided
Career: Excellent progression opportunities within an international organisation
Sector: Electronics / Test & Measurement / Instrumentation
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📌 Technical Sales Representative - Test & Measurement - Italy (Milano)
🏢 Redline Group
📍 Milano